In order for you
to keep your brand in front of your clients you need to regularly
keep in contact with them. Sometimes the old-fashioned method
of direct mail is what is required if your client base is largely
not internet savvy or if you discover that your emails are not being
read. Because printing and postage are sizeable costs you want to
make sure that your mailing campaign gives your brand a boost
without overpowering your customer base. Let me show you how
to run an effective mail campaign by designing a long-term program
that keeps you in touch, improves your relationship with your
customers and pays for itself.
If your client base is tech-savvy there are specific tools to
accomplish this electronically but there are legal concerns that
need to be addressed as well, which is why you don't want to treat
this effort lightly. I can either work with your native CRM
system (I have worked extensively with SalesLogix) or I can set you
up with Constant Contact, which is easy to work with and very
"With great power comes great
responsibility." Powerful words that ring true today.
Resist the temptation to inundate your existing customers with
email. Even the most loyal will quickly tire of spurious and
unwarranted electronic communications!